Strategy Design

Strategy is about successful survival. Strategic awareness - knowing what the strategic issues are - is independent of corporate size. An organisation with a small team will also rarely achieve its long term goals, if employees are heading in contrary directions. For us, strategy design implies an exploration of the terrain in which our clients will manoeuvre in the future. However, strategy development on its own is insufficient, because although many organisations formulate a strategy plan, they struggle realising it. Hence, we we will accompany our clients every step of the challenging way in realising strategies.

We are absolutely convinced that successful strategy designs require a simultaneous examination of an organisation´s structure, its systems and its culture. According to our experience, a negligence of one of these three areas will result in inadequate outcomes. Corporations are social systems with their individual history. This historical background also influences an organisation´s future, and thus needs to be taken into consideration.

We termed this consultancy area “Strategy Design“, since we believe that a design process is particularly suitable representing and implementing the complex and turbulent environments of our clients within a strategy. For us, strategy design is an explorative, qualitative and at the same time systematic approach, which evolves over time. This process will be issue rather than calendar-driven. The aim is not to control strategy, but to nurture a culture of a learning organisation that copes with strategic issues successfully.

Our offer for strategy work

1. Strategy development

Exploration, description and illustration of the organisation´s identity: "what is the essence of our being?“, “what do we stand for?“, “what meaning do we create?“. From there, we develop a strategy, which is not guided by trends and short-term thinking.

2. Strategy implementation

Assistance with the implementation of the developed strategy by means of trainings, coachings and the application of adequate methods and tools.

Selection of realised projects

Development and adoption of a Balanced Scorecard
Development and implementation of a Balanced Scorecard for the Czech company “Wer-liefert-Was?“. After a detailed analysis, the relevant factors for the Balanced Scorecard have been developed and visualised. Thereafter, the Balanced Scorecard has been integrated in the organisation´s DNA as an instrument for implementing its strategy.
Strategy development and implementation | 2006–2007
Restructuring of a Research Organisation
After an intensive examination of its identity, an Austrian research and development organisation has changed its structure fundamentally with the aim to balance basic research with industry-oriented activities.
radical change of the organisational structure | 2007-2008
Strategic Positioning
The company “Wer-liefert-Was?“ (Prague) has developed a novel, semantic search application together with an US-technology provider. tf consulting has supported the company during its market entry.
Strategic positioning of a brand | 2007
Reorganisation into a network company
In the course of the implementation of the LEAP-process, a highly specialised consultancy, which is active on several continents has transformed its centrally organised company into a network organisation.
radical change process | 2007–2009
Strategy Design
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Management tends to believe that anything that has lasted for a fair amount of time must be normal and go on forever. Anything that contradicts what we have come to consider a law of nature is then rejected as unsound.
(Peter Drucker)